Marriage Data & Demographics

Can Weddme’s family-management data represent Pakistan as a whole?

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Answer

Direct answer

Weddme members were not selected through a nationally representative sampling design. The cohort reflects people who knew about the service, had internet access, registered, met eligibility rules, and remained active at the snapshot. It was also concentrated geographically and contained far more men’s than women’s profiles. The observed gender difference is therefore a platform finding. A national claim would require population-based evidence designed to represent women, men, and households across Pakistan.

Evidence

Sources used

Weddme Research · 2026

Pakistan Matrimonial Trends Report 2026

Weddme Research

Provides platform-level context for family participation, saved preferences and sustained activity.View source
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