Weddme Research & Insights

Research and insights on Pakistan's matrimonial landscape

Good research starts with a useful question and evidence that can genuinely answer it. Weddme Research uses anonymized platform data when publication is responsible, alongside attributable public evidence and clearly labeled analysis. Every report explains its sources, methods, scope, and limits.

Browse the researchRead our standards
Evidence fiteach report uses sources suited to its question
Private by designonly grouped data is shared
Clear methodsscope and limits explained
Easy to citestable report pages and sources
Latest research

Published reports and findings

This is where every finished report will live. Each page shows when it was published, how the research was carried out, how to cite it, and whether anything has been corrected later.

Published
Behavioural research

Trust & Verification in Online Matrimony

What 6,258 Weddme profiles reveal about contact confirmation, profile readiness, privacy boundaries and platform participation

An anonymized study of email and phone contact-channel confirmation, profile-readiness signals, privacy settings, and first-month platform participation among eligible active Weddme profiles.

Read Trust & Verification in Online Matrimony
Research pipeline

Upcoming Weddme Research

The following studies are part of Weddme Research's long-term programme to better understand Pakistan's evolving matrimonial landscape. Each report will combine anonymized first-party platform insights with carefully selected public evidence where appropriate. Publication priorities and timelines may change as additional data becomes available and passes methodological and editorial review.

Upcoming
Geographic research

Lahore Matrimonial Report

A city-level study of demographics, education, professions, age, family participation, activity, and verification among eligible Weddme profiles associated with Lahore.

Browse the city guide: Lahore Matrimonial Report
Upcoming
Geographic research

Islamabad Matrimonial Report

A city-level study of demographics, education, professions, age, family participation, activity, and verification among eligible Weddme profiles associated with Islamabad.

Browse the city guide: Islamabad Matrimonial Report
Upcoming
Geographic research

Rawalpindi Matrimonial Report

A city-level study of demographics, education, professions, age, family participation, activity, and verification among eligible Weddme profiles associated with Rawalpindi.

Browse the city guide: Rawalpindi Matrimonial Report
Upcoming
Industry research

Cost of Finding a Rishta in Pakistan

An evidence-led examination of the monetary and service costs associated with rishta search, using Weddme data where it can answer the question and attributable public evidence where it cannot.

See Weddme pricing: Cost of Finding a Rishta in Pakistan
Research programme

Five pillars for a long-term research library

Weddme Research is not tied to one year or one publishing calendar. These five pillars organize annual benchmarks, focused behavioural studies, city research, demographic analysis, and wider industry questions without publishing a report before the evidence is ready.

Flagship annual reports

Weddme’s largest publications, built for annual benchmarking with original platform datasets, multiple charts, and media-ready findings.

Explore rishta search

Behavioural reports

Focused studies of how Weddme members and families manage profiles, save preferences, search, verify, and communicate online.

See how Weddme works

Geographic reports

City and regional research using sufficient local platform data to examine demographics, preferences, family participation, and activity.

Browse city guides

Demographic reports

Research on defined groups such as women, men, professionals, overseas Pakistanis, and members with different marital histories, published only when the evidence is strong enough.

Browse profile guides

Industry reports

Studies for journalists, policymakers, and industry readers that clearly separate Weddme platform findings from carefully selected external evidence.

Learn about Weddme
Research standard

We show how we reached each finding

Numbers need context. For every report, we explain who and what was included, what was left out, and how the analysis was done. Weddme data can describe the profiles, stated preferences, and activity in a defined study, but it cannot speak for every family in Pakistan or tell us why someone made a choice. Before publication, every report must also answer a harder question: what evidence or insight can Weddme Research uniquely contribute?

Looking for practical help instead? Read our safety and privacy guidance or visit the matrimonial FAQ.

Each report begins with an important question and uses the evidence appropriate to answer it, including Weddme data only when publication is responsible and commercially safe.

Every analysis uses a frozen, dated dataset and documents the platform population included in the study.

Personal details are removed from reporting, results are aggregated, and small groups are suppressed where disclosure could create risk.

Sample size, missing data, exclusions, definitions, analytical method, and known limitations are published with the findings.

Profile composition, stated preferences, and observed platform activity are labeled separately so readers know what each finding measures.

Material corrections and methodology changes are dated and recorded on the report page.

The data can support

Patterns we can measure

We can study profile details, saved preferences, and eligible platform activity when the report clearly defines the dataset and measure used.

The data cannot answer alone

Questions that need more evidence

Questions about public opinion, why people choose an online service, market-wide adoption, or cause and effect need surveys and reliable outside sources.

Media and citations

Need a number or chart for a story?

Every published report includes a suggested citation, notes about the method, sources for its charts, and publication and revision dates. Journalists and researchers can contact us if they need help understanding a finding or want an attributed comment.

Contact the research team
Family-first search

See how rishta search works on Weddme

Browse profiles and search guides, or create your own profile when you are ready. Families can compare details privately and connect without paying a middleman commission.

Explore public rishta searchCreate your profile