Cities & Regions

Does Weddme’s geographic profile mix reflect Pakistan’s population?

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Answer

Direct answer

The two distributions should be placed side by side to assess how the platform cohort differs from the national population. Punjab accounted for 77.6% of the Weddme cohort and Islamabad for 16.6%, showing substantial geographic concentration. Census shares describe where Pakistan’s population lives; Weddme shares describe where analyzed profiles were recorded. A difference does not indicate greater matrimonial demand in a province—it shows why platform findings cannot be expanded into national or provincial prevalence claims.

Evidence

Sources used

Weddme Research · 2026

Pakistan Matrimonial Trends Report 2026

Weddme Research

Provides platform-level context for family participation, saved preferences and sustained activity.View source
Government Data · 2023

7th Population and Housing Census 2023

Pakistan Bureau of Statistics

Official census context for population, provinces, urban-rural structure and limits of national demographic claims.View source
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