Marriage Data & Demographics

Why does profile creation month matter in Weddme trust research?

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Profile creation month matters because Weddme’s early-confirmation rates changed sharply across monthly cohorts. In the behavioural cohort, March 2026 profiles had an early-confirmation rate of 18.76%, April had 37.03%, and May onward exceeded 79% in each displayed monthly cohort. That pattern may reflect onboarding flow, acquisition period or product changes. It warns against turning the overall association into a simple rule about user behaviour.

18.76%March 2026 early-confirmation rate
80%+early-confirmation rate in May, June, July and eligible August cohorts
Evidence

Sources used

Weddme Research · 2026

Trust & Verification in Online Matrimony

Weddme Research

Anonymized aggregate study of contact-channel confirmation, profile readiness, privacy settings and first-month platform participation across eligible active Weddme profiles.View source
Related Weddme Research
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